The Importance of Using Professional Photos for Your Listing

Many people ask me, “Do I need to use professional photos when selling my home?”

To answer this, I like to use the following saying: If it isn’t compelling, it isn’t selling. Photos taken on a cellphone just can’t compete with ones taken by a professional. 90% of buyers these days begin their search online, so the pictures of your home that appear online will serve as a first impression for many potential buyers.

Also, listings that utilize professional photography are shown to sell 50% more quickly. And 39% of listings with professional photos sell closer to list price than those without.

If your Realtor tries to use their iPhone to take pictures for your listings, run. Call my team instead. We will get you into contact with a professional photographer who can make your home shine. With our team’s combined 35+ years of experience, we’ve had plenty of time to seek out the best photographers available.

We invest money in making sure our clients’ listings will look their best. Our strategy varies from house to house because different properties will benefit from different things. For certain properties, we’ll take the approach of selling a specific lifestyle.

With these properties we’ll use drone video to showcase the property, neighborhood, and general surrounding area. We can also shoot “cinematic tours” to highlight features of a home.

If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.